Overview
At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.
The GTA Marketing team is looking for a Marketing Manager to join us in our Toronto office for a 12-month period. This individual will drive marketing programs for our Tax and associated service line portfolios by working with leadership to develop local and regionally driven strategic and tactical integrated marketing programs aimed at business and relationship development, lead generation and brand management. This individual will also work closely with other business enablement teams supporting tax which includes the GTA Account Management, Compliance, HR, Talent Attraction and National Marketing counterparts on the development of broader campaigns, account-based marketing programs, and ensuring consistency of messaging in the marketplace.
What you will do
Reporting directly to the Senior Manager, Function & Industry Marketing (FIM) in the GTA, with day-to-day direction from the business, the incumbent will work closely with local practice leaders, Partners, the Strategy and Operations team, the Account Management team, and the entire GTA Marketing team in the development and execution of integrated internal and external marketing plans and programs, including market objectives, people and development programs and more, designed to meet the goals and objectives of the local tax practice, ensuring alignment with our national tax strategy.
Effectively develop, manage and execute annual marketing plans aligned to national plans and local business objectives, key account plans, and internal and external communications
Develop and own relationships with all Tax service line leaders to integrate priorities into planning and support throughout the fiscal year
Build the brand of the Tax practice and key service line leaders through integrated marketing campaigns, both internal and external, which maintain a leading point-of-view and shape the marketplace
Develop and execute in-market activities including events, sponsorships, blogs, webcasts, podcasts and integrated account-focused campaigns and events
Leverage sales platform to review market, revenue and previous campaign data to help identify opportunities and develop marketing programs to address and support
Develop, write and manage practice-wide internal and external communications to support corresponding programs and events
Report consistently on key KPIs designed for Tax marketing (campaign effectiveness, media awareness, lead generation etc.)
Solicit feedback from internal stakeholders on a quarterly basis and track performance against goals
Facilitate collaboration and teaming within and outside the marketing group
Maintain KPMG's relationship with external industry and community associations and organizations that impact the Tax portfolio
Plan, support and drive account-based marketing programs targeting our priority accounts across the Tax spectrum
What you bring to the role
University degree, diploma or similar credentials in Business, Marketing, Sales or related discipline
5+ years of B2B marketing experience
Strong event management, email marketing and communications expertise demonstrated in a professional environment
Strong social and digital media acumen with deep experience in managing these aspects of campaigns and conversant with demand generation, lead nurturing campaigns and leading edge technology
Experience in determining and demonstrating marketing and digital ROI
Superior project management skills—MUST be able to manage multiple projects in a fast-paced, deadline-driven environment
Strong track record of client service delivery and stakeholder management with senior executives
Exceptional written and verbal communication and organizational skills
Must be a highly efficient, detail-oriented, quick learner and self-starter who is eager to develop professionally
Must be a team player and an active participant and contributor to marketing meetings
Ability to work independently to meet deadlines
Innovative mindset that actively disrupts in order to improve what we do
Being a pragmatic, intuitive hands-on manager, capable of handling multiple campaign delivery projects at once and able to act on their own initiative in a fast-paced environment
Regular communication and connection with the Senior Manager, FIM Marketing
Working hard and smart to meet deadlines and deliver the best final product
Self-directed, proactive, resilient individual with an eagerness to excel
Following plans yet remaining agile to continuous market and industry changes
Calm under pressure with a positive attitude and willingness to learn new skills
Able to work in a hybrid environment with stakeholders located in various offices, while also being available to manage in-person onsite and offsite events as needed.
Our Values, The KPMG Way
Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters
KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.
Adjustments and accommodations throughout the recruitment process
At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG’s Employee Relations Service team by calling 1-888-466-4778.
